• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Travel Magazine

Top Travel Destinations in Pictures

  • Travel Advertising
  • Make a Contribution
  • Contact

2018 Hangzhou Global Qipao Festival Displayed the Chinese Charm to the World

November 13, 2018 By Travel Magazine

For the purpose of enhancing Hangzhou’s popularity as an internationalized tourism destination and shaping a city tourism brand in China, Hangzhou Tourism Committee held the campaign “2018 Hangzhou Global Qipao Festival” (hereinafter referred to as the “Qipao Festival”), featured by the combination of silk, Qipao culture and Hangzhou’s landscape. A city marketing case that integrated Hangzhou’s culture and tourism resources was created through a chain of culturally distinctive activities held at home and abroad.

The deep integration of culture and tourism highlighted the “Qipao Festival” of this year. A new city card of Hangzhou was made through the combination of silk, Qipao culture and Hangzhou history, which were illustrated by a chain of activities designed for the Campaign. With the proposition of cultural exchanges, 15 pieces of original Hangzhou Qipao by the designers invited from 12 countries and regions were displayed. The American and Australian public were invited to join the activities for the active interaction with Hangzhou. The overseas people experienced the Hangzhou culture in a closer distance. Additionally, the activities, designed for young people, helped more young audience to learn about Qipao, the silk culture and the history and culture of Hangzhou, and enjoyed the beauty of the oriental culture.

As a highlight of the “Qipao Festival”, “Intangible Cultural Heritage Qipao Show” excavated the joint point between Qipao and Hangzhou’s landscape. The skills of Qipao, the intangible cultural heritage, were vividly displayed through Hangzhou Qipao Selection, 3D Qipao Light Show and Intangible Cultural Heritage Qipao Show. Modern technology and Qipao and the open spirit of Hangzhou were spread through relevant videos to the domestic.

News medias and emerging ones were employed for the propaganda. Meanwhile, the channel most suitable for the theme of “Qipao” was selected to influence the potential Hangzhou audience. Finally, the impression of the Campaign on Twitter, Facebook, YouTube, Chinese Tik Tok, Wechat and Weibo totaled over 60 million.

As a carrier of displaying the silk and Qipao culture and passing on the cultural creation, 2018 Hangzhou Global Qipao Festival built a new mode in cultural experience tourism of China and provided more participation opportunity and new experience for domestic and foreign tourists. Hangzhou Tourism Committee will still be positive in exploring the new road to develop Hangzhou’s cross-border tourism in the future.

Related

Filed Under: Travel Guide

Footer

Recent Posts

  • Bonjour from Paris!
  • Get your legs ready for summer
  • Tourist Traps Among Biggest Travel Nightmares for U.S. Consumers
  • Peru’s Beautiful Attractions Are Safe and Ready for International Travelers
  • Indonesia and Singapore are starting quarantine-free travel between the two countries
  • What makes Cebu a top destination for ecotourism in the Philippines
  • Neuschwanstein Castle, Füssen, Germany
  • Megalithic boulders of Sacsayhuaman in Cuzco, Peru
  • Rome tourists can cool off like emperors at Domitian’s palace
  • Tips for Photographing a Vacation with Your Smartphone

RSS Travel Market

  • Deloitte: Leisure Travel to Take Off This Summer
  • Travelers are having second thoughts about enduring the world’s longest flights
  • Norwegian Cruise expects positive current quarter operating cash flow
  • Post-pandemic travelers flock to boutique hotels
  • Inspirato, the Innovative Luxury Travel Subscription Brand, Closes Transaction to Become Publicly Traded
  • How can EU funding help your tourism business become more sustainable and digital?
  • Indonesia will reopen Bali to all foreign visitors this week
  • The future of cruises is smaller and more purpose-driven
  • Travel Insurance: Is It Actually Worth Buying?
  • Good Old Vienna

Media Partners

  • Event Calendar
  • Calendarial
  • Domain Market Research
  • Domain Aftermarkets
  • Event Sharing Network
  • S3H
  • VPNW
  • Press Media Release

Copyright © 2013 TravelMagazine.org

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT