The younger ukiyo-e artists preferred brighter colours and dominant shades such as red or purple. This new and heightened use of colour was seen by their contemporaries as resulting from Western influence. However, after a short phase in which Japan was flooded with such prints, some Japanese artists began to seek an artistic compromise between traditional and Western-influenced art. What resulted was an artistic movement called shin-hanga (New Prints), active mainly in the first thirty years of the 20th century.