ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, today announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization." The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have … [Read more...] about Travel Brands Lag in Data and AI Use for Marketing, But Plan Major Upgrades Next Year