Xi’an | Travel Magazine

In recent years, Shaanxi has been taking the globally leading position of promoting tourism and culture, and now has grown into the “web celebrity” in the global tourism market. In the era dominated by social media and network flow, Shaanxi has been closely following the pace of the development of the Times.

The history and culture of Shaanxi are everywhere, and the perfect integration between the thousand-year-old capital and the modern city is irreplaceable in China. City Wall, Terracotta Warriors, Tang Paradise, and many other historical spots are “the most searched hashtags” among the tourists.

Shaanxi puts traditional resources creatively displayed. Xi’an, its capital, has been striving to build “Music City,” “Museum City,” and “City with Book Aroma.” It also held a variety of fantastic events, including the Silk Road International Film Festival, International Marathon, and light show in the Tang Paradise, to present the visitors an international metropolis with ancient charm.

VidCon, the world’s largest celebration of digital video and online creators, was grandly held in the USA this July and attracted thousands of web celebrities and fans from all over the world. The creative booth brought by the Shaanxi Provincial Department of Culture and Tourism made a debut at the event, which broke through the traditional mode of promoting the tourism and culture in the global market. Interactive experiences it brought blended with various elements of Shaanxi tourist attractions and culture, leaving the fans with deep impressions. By integrating the web celebrity marketing, TikTok and the VidCon, it effectively improved the exposure and the international reputation of Shaanxi tourism and culture, introducing Shaanxi history and human civilization to the fans all over the world.

Shaanxi has been insisting on an open and inclusive attitude and has been positively building the international first-class cultural tourism center with historical and cultural characteristics. In the future, Shaanxi will continue to focus on providing excellent cultural products and services, combined with the promotion on the international social media and the launch of online and offline creative activities at home and abroad.

SOURCE The Shaanxi Provincial Department of Culture and Tourism

Xi’an, the 3,100 year-old ancient capital city of China’s Shaanxi province known for its Terracotta Warriors and Horses, launched its Night Tour Program (“The scheme”) this week, creating a new highlight for tourists in the city. The program will introduce 30 nighttime tour routes through throughout the city by 2020 and is expected to raise retail sales revenue by more than CNY 50 billion.

Kang Lifeng, deputy director of Xi’an Department of Culture and Tourism, noted: “The newly-offered night tour scheme has covered every aspect of city tourism to enable an all-in-one experience from sightseeing at night to performances, catering and shopping. We hope the new program will encourage visitors and our residents to share the vitality of our city.”

Xi’an Announces New Nighttime Tourism Initiative: 30 Nighttime Tour Routes to Be Introduced (Photo Credits: Xi’an Municipal Government)

The City Wall together with the Stele Forest, a themed museum focusing on displays of stone steles, epigraphs and stone sculptures from past dynasties, will extend their opening hours. The sites forming part of the Ming dynasties fortifications of Xi’an will also be integrated into the new route, bringing a unique experience to visitors and restoring the vitality of the ancient and prosperous city.

Apart from signature modern song and dance performances such as the South Gate Welcoming Ceremony, Everlasting Regret Performance and Tang Style Dancing, the city will also introduce local operatic Qin cavity performances, shadow puppetry and ancient-style concerts. Cultural experiences will also differ between seasons as the performance will blend modern developments with local culture and tradition across the seasons.

The city will also invite visitors to take part in various cultural experience projects including nearly 100-night markets by the end of 2020 as part of its nightlife route. Decorated lighting on avenues will provide access to visitors of major nighttime activities, including local hawker stalls, gift shops and night markets.

The city will also increase and improve transportation in the metropolis by increasing evening bus services, extending operation times based on capacity and passenger flow, introducing online taxi services and training to taxi drivers. The Government will also step-up plans to enhance outdoor hiking trails, slow lanes and public fitness areas for residents and visitors.

“The night tour scheme echoes the city’s ‘Pan-Travel’ strategy, which aims to expand the tourism industry chain in Xi’an and increase economic returns,” added Kang Lifeng.

For more information, please visit http://cbe.xa.gov.cn/default.htm

About Xi’an
The capital of China’s western Shaanxi province, Xi’an is an international tourist destination with over 3,000 years of history and world-renowned attractions such as the Terracotta Warriors and Horses and its ancient City Wall. The city, dubbed “China’s outdoor museum,” was the starting point of the Silk Road, an old network of trade routes established during China’s Han Dynasty that linked the East and the West in commerce.

SOURCE Xi’an Municipal Government

Shaanxi, the Ancient Millennium Capital is Growing Into a Web Celebrity in the Tourist Destinations

Xi’an Announces New Nighttime Tourism Initiative 30 Nighttime Tour Routes to Be Introduced

Xi'an