A small village not far from Haifa, pretentious and boring place pretending to be an artist’s colony, there is something fake and artificial about it.
Having street food at Wadi Nisnas in Haifa was the best part of artistic experience.
Travel Brands Lag in Data and AI Use for Marketing, But Plan Major Upgrades Next Year
ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, today announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled “Getting to Peak Personalization.” The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.
Advanced data and AI-driven marketing is a major initiative for travel brands, and this research provides detailed insights into what is being used now, and where brands plan to invest in the near term. The research also gives travel marketers a roadmap for how to invest successfully across the key pillars of advanced marketing to deliver consistent, compelling customer experiences across channels.
ADARA and Skift found that, despite the industry focus on new advanced marketing capabilities, few marketers have implemented these upgrades, but many plan to do more in the future:
Fewer than one in ten travel marketers surveyed (9%) use AI extensively for personalization.
Less than one third (31%) of brands currently use derived data at an individual level, but this was the most popular type of data planned to be used next year.
Only one third of travel marketers (33%) use dynamic segmentation, with 42% planning to do so next year.
Less than half of travel marketers, 47%, have some level of multichannel orchestration currently in place, yet only 21% plan to prioritize mobile personalization, indicating that there is still a long way to go.
The research organizes advanced marketing into three pillars, Data & Analytics, Activation & Improvement, and Pervasiveness. For an advanced marketing program to succeed marketers must execute on a strategy that combines data and activation across channels. In this way, travel marketing processes adapt and improve over time, delivering more insights, and orchestrating the customer experience more seamlessly.
“Peak personalization is a goal all travel marketers have in their sights, with many planning major advancements in the next year,” said Carolyn Corda, CMO at ADARA. “This research shows just how large a task it is to create a truly advanced marketing operation. The good news is that each step of the journey provides incremental benefits as richer data and new analytic capabilities are tested and scaled. The three pillars we detail in our research, namely, Data & Analytics, Activation & Improvement, and Pervasiveness, provide a framework that unleashes the highest possible value from marketing technology investments to deliver compelling personalization.”
About ADARA
ADARA. Know What Travelers Need Next.
Built on the world’s richest travel data co-op, ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth. Clients get a value-based understanding of their relationship with their customers through travel patterns, trends and behavior from close to one billion monthly unique traveler profiles across more than 200 of the world’s top travel brands. ADARA’s offerings span the three core pillars – Learn, Act, Measure & Modify – to drive measurable outcomes at the customer level. https://www.adara.com
Three Exhibitions to Kick off on November 16 2019 at Museum of Contemporary Art Tokyo, Just Reopened after Renovation
The Museum of Contemporary Art Tokyo (MOT), which was reopened just this past spring after renovation, will hold three rotating exhibitions and an MOT collection exhibition simultaneously from Nov. 16 (Saturday).
The first of the exhibitions is a solo exhibition, “Dumb Type – Actions + Reflections,” by Japan’s leading media artist group Dumb Type, which celebrates the 35th anniversary of its establishment this year. Dumb Type was formed in 1984 by multimedia performance artists consisting mainly of Kyoto City University of Arts students. The group attracted attention as a company with no hierarchy, with Teiji Furuhashi (1960-1995), a central figure in the group, and other members performing in collaboration among themselves while developing their own unique expressive activities.
The second is the “mina perhonen / minagawa akira TSUZUKU” exhibition which introduces the 25-year history of the fashion and textile brand “mina perhonen” established by Japanese designer Akira Minagawa. After starting with fashion, the brand’s activities gradually expanded to cover life in general, including interior, tableware, and spatial design, and made many proposals to bring “joy” to various aspects of people’s daily lives through design.
The third is “MOT Annual,” a group exhibition that seeks to invite inquiries and discussions by focusing on one aspect of contemporary art. “MOT Annual 2019 Echo after Echo: Summoned Voices, New Shadows,” the 15th installment of the exhibition at the MOT, addresses the fundamental question about “Why do people make things?” together with artists expressing themselves in tune with existing domains like image, language, history, material and so on.
Along with the three exhibitions, the Museum of Contemporary Art Tokyo displays “MOT Collection Part 3: Present Day and in Times Past – Multiple Perspectives,” its superb collection to commemorate its reopening after renovation.
Exhibition period: Nov. 16 (Sat), 2019-Feb. 16 (Sun), 2020
Closed: Mondays (but open on Jan. 13, 2020), Dec. 28, 2019-Jan. 1, 2020, and Jan. 14, 2020.
Opening hours: 10:00-18:00 (last entry 30 minutes before closing)
The Museum of Contemporary Art Tokyo (4-1-1 Miyoshi, Koto-ku, Tokyo 135-0022 Japan)
https://www.mot-art-museum.jp/en/
SOURCE Museum of Contemporary Art Tokyo
Travel Agencies Sales Running Nearly 3% Ahead of Last Year
Airlines Reporting Corp. (ARC) announced today that U.S.-based travel agency sales for the first ten months of 2019 are trending 2.82% ahead of the same period in 2018.* The consolidated dollar value of airline tickets sold so far in 2019 is $84.4 billion.
In October 2019, agency sales increased 1.5% compared to October 2018, totaling $8.3 billion vs. $8.1 billion. The average U.S. round-trip ticket price in October 2019 decreased to $506 from $509 compared to October 2018.
The total number of passenger trips settled by ARC for U.S. travel agencies in October 2019 increased by 1.5% to 25,396,350 from 25,023,487 compared to the same period last year. U.S. domestic trips increased 2% while international passenger trips grew 0.5%.
Electronic Miscellaneous Document (EMD)** sales in October 2019 totaled $6.7 million, an 11% increase compared to the same period in 2018. EMD transaction volume increased 18% in October 2019 compared to October 2018.
Source: ARC
arccorp.com.
Notes:
*Ticket Sales
Results are based on monthly sales data ending October 31, 2019, from 11,961 U.S. retail and corporate travel agency locations, satellite ticket printing offices and online travel agencies. Results do not include sales of tickets purchased directly from airlines.
Average ticket price (in USD) for a round-trip ticket settled through ARC for an itinerary that included only U.S. domestic travel.
Passenger trips include the total number of passengers taking a trip from one airport to another using either direct or connecting flights. Newly-issued trips are added, and refunded trips are deducted to provide a net view of traveling passengers.
U.S. Domestic passenger trips include the total number settled through ARC where the itinerary is wholly within the U.S. International passenger trips include the total number settled through ARC where some or all of the travel occurs to airports outside the U.S. or originates outside the U.S.
Total sales are equal to the total amount paid for a ticket, which includes taxes and fees.
**Electronic Miscellaneous Documents (EMD)
Includes fees for products and services such as upgraded seats, checked luggage, an unaccompanied minor, pet-in-cabin, etc.
